ClickTracker: affiliate tracking for performance teams.
ClickTracker is Traffic Masters' own affiliate tracking platform. It checks each click before routing it, sends traffic through smartlinks, records conversions from postbacks and filters out low-quality traffic, with reporting and team controls in the same place.
- Real-time analytics and bot filtering
- Offer rotation and split testing
- Meta Conversions API integration
Checking every click before it is routed
Tracking links arrive at ClickTracker's endpoints, which check the affiliate, offer, hostname, device, location and any custom rules before deciding where the visit goes.
Traffic that fails those checks is stopped before the redirect. Bot detection, blacklist checks and frequency controls keep low-quality clicks out of the reports and away from advertisers.
Routing traffic with smartlinks
Smartlinks send each visit down the best available path. Paths can rotate, carry weights or compete on bids, and fallback rules decide what happens when an offer is capped or unavailable.
Geo, device, cap and quality rules are applied in real time, so routing changes as campaigns change without rebuilding links.
Attributing conversions and reporting on them
Conversions come in through advertiser postbacks with event-level logic, and ClickTracker sends postbacks on to affiliates automatically. Valid clicks, impressions and conversions are stored with their payout logic.
Dashboards show campaign performance, and the same data is available through report APIs, CSV exports and scheduled reports.
Running a multi-tenant platform
Network owners can run customer accounts on one platform, with role-based access, API credentials, domain controls and billing visibility for each type of user.
Plans are based on monthly click volume and features, and a free trial is available from the ClickTracker website.
Services behind ClickTracker.
Ad Campaigns
Advertising works best when the audience, offer and destination make sense together.
Funnel Design
A good funnel gives visitors a clear reason to take the next step.
API Integration
When your systems cannot communicate, your team ends up moving information between them.
Web Development
Your website should make your business easier to understand and easier to work with.
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